Nowadays TV commercials are something TV watchers cannot avoid. Every show is periodically interrupted with some sort of advertisement. That's the way the television industry works because they need sponsorship from these companies.
The advertisement industry is part of the giant mass media influence. Since the past three centuries mass media has been more than just simply influential, it has been a core component of the culture-shaping regime in every country.
Advertisement plays a vital role, however. Advertisement is a profitable business that attracts many entrepreneurs. In this business, the keys to success are creativity and innovation. And the desired results are effectiveness and persuasion.
Advertisements have to be effective, that's the rule of thumb. Creators of advertisement will utilize every means and mechanism to make their commercial as effective as possible. We're not going to talk in details about the business between the product companies and the advertisement industry. Maybe on another post.
Notice that so far I have not mentioned any particular product or any specific advertisement company. The reason is I am trying to avoid free laboring for these companies. Note that this blog is a form of mass communication. It is exclusive, but still exemplary. So if I put the name of a product up here in this blog, I will be acting as a free agent for that particular company.
A lot of people are already free agents for large corporations such as facebook, Penn State University, and many more depending on the users' preferences. These data are collected by the social network and as the result the data is delivered to advertisement agents. Please do not think that pop-ups and online coupon offers are random. You have been selected as a potential costumer who shows interests in their product/service.
The last thing I'd like to discuss is that when you're involved in social networking, forget about that crap with privacy. Once you have marketed yourself up in the network, there is no such thing as privacy. Not to mention many people neglect to actually read the Terms & Conditions while registering for a network page. Many privacy-related issues are mentioned and explained thoroughly before they make you check that tiny box that says, "Check this box and there's no turning back to your private life. Thank you and we appreciate your business. Enjoy"
It's actually true about being on the ad network when you set up a Myspace or Facebook. These companies are actually releasing small bits of data to advertising companies to see which people would be most easily persuaded to buying particular products. Google even takes note of your searches and processes them so that the ads you receive are tailored to your interests.
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